More than 90 percent of profiles on Match.com are canceled subscribers, duplicate profiles, people who never subscribed or “fictional composite characters” the company created to drive people to the website, according to a class action filed Aug. 4 in the U.S. District Court of the Northern District of Texas. According to the lawsuit, Match.com advertises that it has 15 million members, but does not disclose in its advertisements that only 1.4 million of its members are actually subscribers. “This is a case of breach of contract and breach of trust,” the lawsuit says. Read more here.
This very peculiar case makes us think about the scope of Consumer Law. Can we consider “dating services” to be covered by this legal field? Can we talk about a real consumer? Is this a service used for domestic purposes? Where do we draw the line between Civil Law and Consumer Law? Are we confusing citizens with consumers?